About Loylar

Loylar helps small Indian offline retailers — salons, spas, gyms and restaurants — bring lapsed customers back, using AI and WhatsApp.

THE PROBLEM WE SAW

Most small retail businesses in India run on repeat customers. A salon, a gym, a neighbourhood restaurant — their revenue depends on people coming back, not just walking in once. But almost none of them have a real way to tell who is about to stop coming back, or an easy way to reach out before that customer is gone for good.

The CRM and marketing tools available today are built for e-commerce and enterprise sales teams — email drip campaigns, complicated dashboards, per-seat pricing. They assume a website checkout, a large team, and a budget that doesn't fit a salon or a gym with a handful of staff. Meanwhile the one channel every Indian customer already checks multiple times a day — WhatsApp — is left completely unused for retention.

HOW WE BUILT LOYLAR DIFFERENTLY

  • WhatsApp-first, not app-first. Retailers can start sending personalised win-back messages from their own WhatsApp number on day one — no WhatsApp Business API approval required to get going.
  • Rule-based churn scoring, not a black box.Loylar looks at each customer's actual visit cycle — how often they usually come in, and how long it's been since their last visit — to flag who's drifting away. It's explainable, not a mysterious ML score you have to trust blindly.
  • No app-store install.Loylar is a PWA — it installs straight to a phone's home screen from the browser, on iOS or Android, with no app store friction for the retailer or their staff.
  • Segment-aware, not one-size-fits-all.Active, dormant, at-risk and churned customers get different offers and different messaging, because a customer who visited last week shouldn't get the same message as one who hasn't been in six months.

WHO LOYLAR IS FOR

Loylar is built for owners and staff of small offline businesses in India who don't have a dedicated marketing team — salon and spa owners, gym and fitness studio operators, restaurant and cafe managers, and clinics with a regular client base. If your business depends on people coming back, and you're currently tracking that in your head or a notebook, Loylar is for you.

WHAT WE BELIEVE

  • Built for offline India. Not a repurposed e-commerce tool — designed from the ground up for how small Indian retail actually works.
  • WhatsApp-first, not app-first. Go where the customer already is, instead of asking them to download one more app.
  • Your data is yours. Customer data you upload belongs to you. We don't sell it, and we don't use it for anything beyond providing you the Loylar service.
  • Simple enough for a salon receptionist to use. If it needs a training manual, we've built it wrong. Loylar is designed to be usable on day one, by anyone on staff.

OUR MISSION

We want every small offline retailer in India to be able to hold on to the customers they've already earned — without needing a marketing budget, a technical team, or a CRM built for someone else's business. Retention shouldn't be a luxury only large chains can afford.

LET'S TALK

Have questions about whether Loylar fits your business, or want to see it in action? Get in touch with us, or start your free trial today.